Tuesday, October 30, 2012

FOODcents

Winner of the 2012 Australian Web Awards in the category of Most Outstanding, FOODcents truly presents itself in a way that no other health site has. Even the homepage has appeal, with different sizes and shapes presenting themselves in every facet that you wouldn’t expect a health website to offer. The stereotype of an “eat healthy and exercise” website is that it is bare-bones, just like the diet it suggests, and presents to you the minimal facts- most of which are common sense. This site breaks the mold. Your eyes barely know where to focus, and when you finally do decide to click on many of the links available- guess what- the explanations and instructions for each of the healthy choices are presented conversationally. No more of the “dictionary-read” instructions; reading the articles on FOODcents makes it feel like an actual person is there helping you along with your dietary needs. Why didn’t someone think of this sooner?

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